STRATEGY
→ A majority of properties are listed above the market value.
→ Additionally, buyers have been conditioned to think that properties in several price points in areas of Manhattan and Brooklyn sell in a short period of time.
→ The 10-Day Selling Program changes the buyer’s mindset from “How cheap can I get this property?” to “This property is great and I want to beat out everyone else to get it.” In other words, we create competitive urgency that is conducive to the mindset of the Manhattan and Brooklyn buying public. This is achieved by:
→ The result is having multiple bids and having the property sell efficiently and at the highest price possible.
CREATING DEMAND
→ Careful and meticulous preparation of the property to attract the widest array of buyers prior to putting it on the market.
→ A timed delay from when the listing goes live on Monday to the Open House on the weekend.