The 10-Day Selling Program

STRATEGY

→ A majority of properties are listed above the market value.

• The line of thinking is to leave room for negotiation.
• Unfortunately, buyers realize this and bid below market value hoping to purchase at below market value.
• This results in the buyer’s mindset being: “How cheap can I get this property?”

→ Additionally, buyers have been conditioned to think that properties in several price points in areas of Manhattan and Brooklyn sell in a short period of time.

• If they do not sell quickly, buyers may think that there is something wrong with the property.
• As a result, most buyers move on to something else.
• The remaining few buyers will place low bids.

→ The 10-Day Selling Program changes the buyer’s mindset from “How cheap can I get this property?” to “This property is great and I want to beat out everyone else to get it.” In other words, we create competitive urgency that is conducive to the mindset of the Manhattan and Brooklyn buying public. This is achieved by:

• Following the guidelines of “Preparing Your Property For Market” and “Marketing Your Property”
• Have the property in move-in condition.
• Deliver the property vacant at closing.
• Price it at market value (not above nor below).

→ The result is having multiple bids and having the property sell efficiently and at the highest price possible.

CREATING DEMAND

→ Careful and meticulous preparation of the property to attract the widest array of buyers prior to putting it on the market.

→ A timed delay from when the listing goes live on Monday to the Open House on the weekend.

• As such, buyers modify their schedule and make it a point to come to the Open House.
• When they arrive, they find several other like-minded buyers.
• The result is a competitive environment.